Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
Augur is a trustless, decentralized platform for prediction markets. Augur is an Ethereum-based decentralized prediction market that leverages the wisdom of the crowds to create a search engine for the future that runs on its own token, REP. Augur allows users to create their markets for specific questions they may have and to profit from the trading buys while allowing users to buy positive or negative shares regarding the outcome of a future event. Prediction markets are markets created to trade the probability of an event happening. The market prices indicate what the crowd thinks the probability of an event happening. Predictive markets have shown to have been effective in accurately forecasting many results however it is still not widely used due to the many regulatory hurdles involved in setting up such a market. Augur aims to set up such a market in a decentralized manner. Augur is an Ethereum-based decentralized prediction market that leverages the wisdom of the crowds to create a search engine for the future that runs on its own token, REP. Augur allows users to create their markets for specific questions they may have and to profit from the trading buys while allowing users to buy positive or negative shares regarding the outcome of a future event. Augur REP is the gambling cryptocurrency. It’s the crypto token you can use to bet on sporting events, political outcomes, economies and just about everything else in the prediction markets. Online gambling is a $52 billion a year industry. At its founding the project included Intrade founder Ron Bernstein, Robin Hanson, and Ethereum founder Vitalik Buterin among its advisers. In April 2015, Augur's first contract was uploaded to the Ethereum network.The first beta version was released in March 2016. In October 2016, all the reputation tokens that were for sale during the 2015 crowdfunding campaign were distributed to their owners on the live Ethereum network and the two largest cryptocurrency exchanges, Poloniex and Kraken, added support for these tokens on their trading platforms. The project was delayed until it was launched in July 2018.