Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
The 2016 economic report “On the Value of Virtual Currencies” commissioned by the Bank of Canada, found three contributing components dictating a cryptocurrency’s exchange rate: The actual use of virtual currency to execute real payments. The decision of forward-looking investors to buy virtual currency (thereby effectively regulating its supply). The elements that jointly drive future consumer adoption and merchant acceptance of virtual currency. XAC Attention Addresses Attention Addresses are linked to AMARK consumer data and have specific rules enforced by the XAC protocol. There are two key functions of attention addresses: XAC-LOCK XAC-Lock is a feature that encourages continued consumer engagement with AMARK. The XAC sent to Attention Addresses is initially locked and becomes available after a maturation period. The XAC attention awards paid to consumers continually matures into availability as new XAC is earned from ongoing attention marketing. This process encourages engagement with AMARK as attention wallets will rarely have a zero XAC balance, giving consumers a consistent flow of value to spend within the ecosystem. XAC-BURN XAC-Burn is enforced at the protocol level. All transfers to Attention Addresses require 5% of the XAC transferred to be burned. The XAC -Burn feature is designed to align interests between merchants and consumers in the AMARK ecosystem. Anytime merchants use the AMARK platform for marketing, they are supporting the value of the XAC currency as protocol rules enforces a 5% burn. As such, merchants are effectively scaling the supply of XAC to match the demand from the ecosystem. This supply-side scaling mechanism will offset new coins introduced through block rewards and pressure the price of XAC to an equilibrium reflective of demand from the ecosystem.