Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.
0x is an open protocol that is designed to offer a decentralized exchange as part of the Ethereum blockchain. 0x is made using a protocol that involves Ethereum smart contacts that allow those around the world to run a decentralized exchange. The team behind 0x strongly believes that in the future, you will find thousands of tokens from Ethereum and that 0x can provide an efficient and trustworthy way to exchange them. 0x have several benefits such as it can be any asset. The 0x protocol facilitates the exchange of a growing number of Ethereum-based tokens including currencies, game items, and many more digital assets. Besides, it has a networked liquidity. By sharing a standard API, relayers can easily aggregate liquidity pools, creating network effects around liquidity that compound as more relayers come online. 0x also can be exchanged anywhere. 0x allows trade functionality to fade into the background, enabling developers to focus on building while 0x handles the exchange. The co-founders of 0x are Will Warren and Amir Bandeali, the first of which is the CEO and the second of which is the CTO. Both are in smart contract research and development. Warren used to conduct applied physics research at the Los Alamos National Laboratory after studying mechanical engineering at UC San Diego. Bandeali used to be a fixed income trader with DRW after he studied finance at the University of Illinois, Urbana-Champaign. 0x doesn’t charge fees of any type to use their protocol; it is free. However, if someone chooses to create a decentralized cryptocurrency exchange using the protocol, that person, known as a Relayer, can charge fees. How does it work? 0x protocol works where : A “Creator” sends his request and at that same point the request is posted in an off-chain arrange/order book by the “Relayer”, next to which the request is acknowledged by the “Taker” by pushing the exchange into the task’s DEX smart contract. Thus, the 0x protocol uses off-chain order books, which is maintained by a relayer for settlement of trade between two parties. Relayers, being behind the maintenance and creation of these channels are incentivised by charging and collecting fees. 0x (ZRX) Token: ZRX token is the unique aspect of 0x project which will be used to pay ‘relayers the trading fees by the users of the protocol. It is also a governance token in a decentralized form for the 0x protocol’s upgrade.