PolySwarm in 60 Seconds. Polyswarm is a decentralized threat intelligence market made possible by Ethereum smart contracts and blockchain technology. Polyswarm incentivizes rapid innovation in the $8.5B/yr anti-virus and automated cyber threat intelligence space with precise economic incentives that reward timely and accurate threat intelligence concerning the malintent of files, network traffic and URLs. PolySwarm defines a real-time threat detection ecosystem involving enterprises, consumers, vendors and geographically-diverse security experts. Experts develop and hone competing “micro-engines” that autonomously investigate the latest threats, attempting to outperform their competition. PolySwarm’s “Proof of Work” is threat detection accuracy: the market rewards experts who are best able to defend enterprises and end users. Relative to today’s ad hoc market, PolySwarm will lower the barier to entry, provide broader coverage options, discourage duplicative effort and ensure interoperability among products and threat intelligence feeds. Economically, PolySwarm functions as a skill-required twist on a prediction market2 with thousands of micro-engines (“workers”) investigating the latest in malware evolution at machine speed - no human in the loop. PolySwarm will be developed by Swarm Technologies, Inc. (“Swarm Technologies”) with funding derived from the sale of ERC20-compatible Nectar (“NCT”) utility tokens. As a utility token, PolySwarm economically disincentivizes Nectar speculation by rewarding honest market participation through the collection and distribution of Fees (details on page 6) to valueadding, active participants.
Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.