The Nectar token is not intended to raise funds for Ethfinex, and will not be sold through any form of crowdsale, ICO or fundraising mechanism. Instead, the Nectar token will act as a loyalty token. The NEC is designed to maintain liquidity and market efficiency through the incentivisation of platform loyalty. Users who choose to register for the scheme and take on the role of market maker on the Ethfinex platform, or using integrated decentralised exchange protocols, will automatically generate NEC’s, as a loyalty reward, and subsequently earn a stake in the future development, governance and success of the platform. NEC will adhere to the ERC20 Token Standard to ensure cross-compatibility with alternate exchange protocols interfacing with Ethfinex. This allows other protocols and exchanges to reward users for the liquidity they contribute. The fundamental purpose of the Nectar token is to reward market makers for the value they create, in turn encouraging them to maintain market thickness and minimised spreads on the platform trading pairs. Loyalty points entitle holders to loyalty rewards held in the Liquidity Token Smart Contract, which can be redeemed (in part or in whole) through the Redeem Mechanism upon request. Loyalty points can be traded on a secondary market amongst white listed Ethfinex users. If no tokens are redeemed at the end of a 28 day cycle, the total supply of NEC will grow. Ethfinex will hold an initial supply of NEC which will not grow over time — as a result, the percentage ownership will gradually decrease as new tokens are issued and redeemed. The exact governance mechanism will be particularly important in ensuring the details and implementation of the token can be refined in time for the Ethfinex launch. Defining the perfect liquidity incentive mechanism will be impossible without continuous testing and feedback in real markets, and the governance will complete the loop in allowing improvements to take place. Following community feedback, we have decided against the internal redesign of the chosen governance mechanism; instead, we will look to adopt the industry best practise. There are a number of fantastic projects in the space who are currently working on this, such as Aragon and District0x, some of whom we are in contact with, and we are eager to refine our governance model in accordance with them. Ethfinex has come out with a smart solution and is not organizing a direct ICO but I see it as an indirect one with a long-term range into the future where decentralized exchanges will be the future or crypto-economy. Ethfinex’s and Nectar’s token development will bring all the ERC20 tokens under one platform dedicated to Ethereum token economy which in itself will be a huge thing. The total initial supply of NEC is 1 billion tokens out which the current circulating supply is 500,000,000 NEC. This supply will be distributed to the team and early adopters as loyalty points and this will also keep growing every 30 days, with new tokens being created based on market maker programme.
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600