NEO is a next generation smart economy platform (formerly Antshares) and China's first open source blockchain that was founded in 2014, is often known as the “Ethereum of China”. What is NEO? NEO uses a smart economy approach to implement its distributed network concept. Its main objective is to digitize assets using the decentralized network of blockchain technology and digital identity. Neo’s main aim is to be the distributed network for “smart economy”. As their website states: 'Digital Assets + Digital Identity + Smart Contract = Smart Economy.' Neo was developed by Shanghai-based blockchain R&D company “OnChain” and funded by two crowdsales: first crowdsale on October 2015 sold 17.5 million NEO tokens for $550,000 and the second crowdsale sold the remaining 22.5 million NEO tokens for $4.5 million. So why NEO? Asset digitization and identity on the NEO platform essentially creates a novel way for asset registration, issuance, and circulation. This means that tangible assets like real estate, company shares or even fiat money can be digitized and traded on the NEO network, thus giving rise to a whole new economy. Its digital identity system allows for integration between the platform and the real world economy. It has custom digital identity standards that enable the creation of electronic identity data for individuals, organizations and even entities. These electronic systems use multi-layered authentication models that include facial and voice recognition as well as fingerprints. All digital assets on the platform enjoy legal protection thanks to the use of digital certificates on its public blockchain. This, in turn, guarantees trust as the system offers an indelible and unalterable record of all entities’ holdings.
The 2016 economic report “On the Value of Virtual Currencies” commissioned by the Bank of Canada, found three contributing components dictating a cryptocurrency’s exchange rate: The actual use of virtual currency to execute real payments. The decision of forward-looking investors to buy virtual currency (thereby effectively regulating its supply). The elements that jointly drive future consumer adoption and merchant acceptance of virtual currency. XAC Attention Addresses Attention Addresses are linked to AMARK consumer data and have specific rules enforced by the XAC protocol. There are two key functions of attention addresses: XAC-LOCK XAC-Lock is a feature that encourages continued consumer engagement with AMARK. The XAC sent to Attention Addresses is initially locked and becomes available after a maturation period. The XAC attention awards paid to consumers continually matures into availability as new XAC is earned from ongoing attention marketing. This process encourages engagement with AMARK as attention wallets will rarely have a zero XAC balance, giving consumers a consistent flow of value to spend within the ecosystem. XAC-BURN XAC-Burn is enforced at the protocol level. All transfers to Attention Addresses require 5% of the XAC transferred to be burned. The XAC -Burn feature is designed to align interests between merchants and consumers in the AMARK ecosystem. Anytime merchants use the AMARK platform for marketing, they are supporting the value of the XAC currency as protocol rules enforces a 5% burn. As such, merchants are effectively scaling the supply of XAC to match the demand from the ecosystem. This supply-side scaling mechanism will offset new coins introduced through block rewards and pressure the price of XAC to an equilibrium reflective of demand from the ecosystem.