Gulden is a second-generation peer-to-peer cryptocurrency which was created to provide a secure, simple and fast method of performing financial transactions between private individuals, customers & service providers and also corporate entities. Like many recent cryptocurrencies, the primary design criteria were to improve the security and usability of the currency and its underlying transaction authorisation technology (when compared to the original cryptocurrency - Bitcoin). The purpose of these changes was to simplify use and increase its adoption as a convenient, cheap and safe form of payment. The original initiative for this currency came from Rijk Plasman with the first working implementation released on the 4th April 2014. Initially called the “Gulden coin”, this was subsequently abbreviated in October 2015 to “Gulden”. The name Gulden comes from the German and Dutch term for “gold coin” and is the Dutch name of the Dutch guilder, the pre-euro currency of the Netherlands. Gulden Coin is the currency that enables the user to pay safely, conveniently and quickly. Moreover, it is a lucrative investment opportunity at the moment, considering that since entering the market in 2016 the developers have increased to a market capital of 39,883,259 USD with about 800,000 USD. The model of making cryptocurrencies accessible to ordinary consumers in the future holds enormous potential in the fintech sector.
AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.