Gulden is a second-generation peer-to-peer cryptocurrency which was created to provide a secure, simple and fast method of performing financial transactions between private individuals, customers & service providers and also corporate entities. Like many recent cryptocurrencies, the primary design criteria were to improve the security and usability of the currency and its underlying transaction authorisation technology (when compared to the original cryptocurrency - Bitcoin). The purpose of these changes was to simplify use and increase its adoption as a convenient, cheap and safe form of payment. The original initiative for this currency came from Rijk Plasman with the first working implementation released on the 4th April 2014. Initially called the “Gulden coin”, this was subsequently abbreviated in October 2015 to “Gulden”. The name Gulden comes from the German and Dutch term for “gold coin” and is the Dutch name of the Dutch guilder, the pre-euro currency of the Netherlands. Gulden Coin is the currency that enables the user to pay safely, conveniently and quickly. Moreover, it is a lucrative investment opportunity at the moment, considering that since entering the market in 2016 the developers have increased to a market capital of 39,883,259 USD with about 800,000 USD. The model of making cryptocurrencies accessible to ordinary consumers in the future holds enormous potential in the fintech sector.
The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.