Gulden is a second-generation peer-to-peer cryptocurrency which was created to provide a secure, simple and fast method of performing financial transactions between private individuals, customers & service providers and also corporate entities. Like many recent cryptocurrencies, the primary design criteria were to improve the security and usability of the currency and its underlying transaction authorisation technology (when compared to the original cryptocurrency - Bitcoin). The purpose of these changes was to simplify use and increase its adoption as a convenient, cheap and safe form of payment. The original initiative for this currency came from Rijk Plasman with the first working implementation released on the 4th April 2014. Initially called the “Gulden coin”, this was subsequently abbreviated in October 2015 to “Gulden”. The name Gulden comes from the German and Dutch term for “gold coin” and is the Dutch name of the Dutch guilder, the pre-euro currency of the Netherlands. Gulden Coin is the currency that enables the user to pay safely, conveniently and quickly. Moreover, it is a lucrative investment opportunity at the moment, considering that since entering the market in 2016 the developers have increased to a market capital of 39,883,259 USD with about 800,000 USD. The model of making cryptocurrencies accessible to ordinary consumers in the future holds enormous potential in the fintech sector.
The 2016 economic report “On the Value of Virtual Currencies” commissioned by the Bank of Canada, found three contributing components dictating a cryptocurrency’s exchange rate: The actual use of virtual currency to execute real payments. The decision of forward-looking investors to buy virtual currency (thereby effectively regulating its supply). The elements that jointly drive future consumer adoption and merchant acceptance of virtual currency. XAC Attention Addresses Attention Addresses are linked to AMARK consumer data and have specific rules enforced by the XAC protocol. There are two key functions of attention addresses: XAC-LOCK XAC-Lock is a feature that encourages continued consumer engagement with AMARK. The XAC sent to Attention Addresses is initially locked and becomes available after a maturation period. The XAC attention awards paid to consumers continually matures into availability as new XAC is earned from ongoing attention marketing. This process encourages engagement with AMARK as attention wallets will rarely have a zero XAC balance, giving consumers a consistent flow of value to spend within the ecosystem. XAC-BURN XAC-Burn is enforced at the protocol level. All transfers to Attention Addresses require 5% of the XAC transferred to be burned. The XAC -Burn feature is designed to align interests between merchants and consumers in the AMARK ecosystem. Anytime merchants use the AMARK platform for marketing, they are supporting the value of the XAC currency as protocol rules enforces a 5% burn. As such, merchants are effectively scaling the supply of XAC to match the demand from the ecosystem. This supply-side scaling mechanism will offset new coins introduced through block rewards and pressure the price of XAC to an equilibrium reflective of demand from the ecosystem.