OBSERVER Coin is an utility coin that promotes crowd-sourced weather data trading. Individuals earn OBSR by sending personal weather observations, such as air temperature, pressure, humidity, and fine dust concentrations, to the OBSERVER FOUNDATION. Whenever observations are successfully performed, the details are recorded in a royalty token, ROT, and the data provider receives OBSR as compensation. All observations are subject to quality control by meteorological experts and managed through big data technology. Data buyers can purchase OBSR from the cryptocurrency exchanges for weather data and acquire data through the OBSERVER FOUNDATION.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.