Mastercoin / Omni is a digital currency built on top of the Bitcoin blockchain. Its features include the development of a decentralised exchange and the implementation of smart property and savings wallet. The Master Protocol facilitates the creation and trading of smart properties and user currencies as well as other types of smart contracts. Mastercoin enables the Bitcoin eco-system to become more decentralized. The Mastercoin project was launched on 31 July 2013 with a one-month long fundraiser. Those interested in obtaining Mastercoin may send bitcoin to an 'Exodus Address' where the funds collected would be used to fund the development of Mastercoin. Around 500 people invested in Mastercoin sending roughly 5000 bitcoins to the Mastercoin project.
Reinventing the retail business and customer relationship. Netkoin (NTK) is an ERC20 token based on the Ethereum blockchain. The NTK token will be used to power Netkoin’s universal rewards system on Netkoin’s location based mobile application and business management platform. Netkoin’s location based mobile advertising application aims to make retail shopping relevant and rewarding for customers based on their location. The mobile application will contain numerous features and filters in order to provide the customer with a personalized retail shopping experience, while maintaining the highest level of user’s data security and privacy. Netkoin’s business management platform will be utilized by retail stores to enable business owners to manage their stores advertising on the Netkoin mobile application. Businesses can integrate their store’s social media content, providing them with a single place of advertising their businesses content with shoppers. Therefore reducing content marketing management by the retail business marketing team.