Setting up a blockchain infrastructure is an expensive and complicated ordeal, and many may certainly be on the lookout for a solution that handles this for them. Simple Token is that solution.Simple Token enables all types of businesses to tokenize their assets. It empowers mainstream apps to have their own branded tokens, helping them set up their own crypto based economy on the Ethereum network. The Simple Token website lists over 35 people as part of its team, with other sections listing even more people as it advisors and extended team. Jason Goldberg is the CEO, with an 18 year career and experience in multiple countries and sectors. He is assisted by Sunil Khedar at the CTO position, and Ben Bollen as the Chief Blockchain Strategist. The team is well recognised by the investor community and markets in general. This is easy to see when you observe that it is backed by multiple VCs, including 500Startups, Greycroft, and China’s Tencent among others. OST is the future of business tokenization, allowing companies to have their own branded tokens without the costs of setting up a blockchain infrastructure. Faster transaction times, since transactions are run on their own side chains rather than the Ethereum Main Net, avoiding the Ethereum network congestion. With the team providing monthly updates, it’s evident there is still a lot of work to be done. The ostKIT alpha is close to being released, and serves as the first public version of the complete blockchain toolkit for businesses. ostKYC is already live, and uses the OST token for all billing purposes. Other tools currently in development include a block explorer and an enterprise-grade email marketing solution. There’s also the consumer-oriented wallet to keep an eye on, as well as an updated version of the Simple Token protocol itself. Check out CoinBureau for the complete review of OST.
Huobi, the third-largest cryptocurrency exchange in the world, recently announced and launched a new currency. The Huobi Token (HT) rewards exchange users for their loyalty with lowered transaction fees while also carrying its own value in tradable pairs against popular currencies. The hope was to bring greater value to Huobi’s millions of users, mostly located in Asian countries. The launch of the Huobi Token follows in the footsteps of other loyalty-building tokens that other exchanges have launched. The first and most successful of these tokens has been Binance Coin (BNB). The creation of BNB secured Binance’s place as the world’s leading exchange. It offered discounted trading fees in exchange for customer loyalty, primarily functioning as a loyalty rewards system. Huobi officially announced its intentions to launch a new token on January 22, 2018. Over the course of 15 days, Huobi would distribute 300 million HT (60% of the total supply) to its pro users who purchased a discounted service package. Each morning, a new batch of HT would become available on a first come, first served basis. Huobi declared this token distribution scheme, “not an ICO,” due to the nature of the offering. Users are buying a specific service package, part of which includes HT that give a discount toward trading fees. The exchange launched the Huobi Token as part of an overall strategy to recover its user base after tightening regulations in China severely restricted cryptocurrency trading. In an interview with CoinDesk, Leon Li, Huobi’s founder, revealed that Chinese rule changes had decimated the trading volume on Huobi by 95% between September 15 and November 1, 2017. The HT token distribution began on January 24 and wrapped up on February 7, 2018. Each day of the distribution, millions of tokens sold out in mere minutes after going on sale. At that point, 300 million HT had been distributed to Huobi Pro members who bought packages. That’s 60% of the total supply currently in public circulation. Another 200 million HT, 40% of the total supply, was set aside. 20% goes toward user rewards and platform operation. The other 20% is vested for four years and constitutes the team reward. Huobi isn’t the first exchange to issue its own token. Binance (BNB), Bibox (BIX), KuCoin (KCS) and Coss (COSS) have all issued their own tokens as well.