Setting up a blockchain infrastructure is an expensive and complicated ordeal, and many may certainly be on the lookout for a solution that handles this for them. Simple Token is that solution.Simple Token enables all types of businesses to tokenize their assets. It empowers mainstream apps to have their own branded tokens, helping them set up their own crypto based economy on the Ethereum network. The Simple Token website lists over 35 people as part of its team, with other sections listing even more people as it advisors and extended team. Jason Goldberg is the CEO, with an 18 year career and experience in multiple countries and sectors. He is assisted by Sunil Khedar at the CTO position, and Ben Bollen as the Chief Blockchain Strategist. The team is well recognised by the investor community and markets in general. This is easy to see when you observe that it is backed by multiple VCs, including 500Startups, Greycroft, and China’s Tencent among others. OST is the future of business tokenization, allowing companies to have their own branded tokens without the costs of setting up a blockchain infrastructure. Faster transaction times, since transactions are run on their own side chains rather than the Ethereum Main Net, avoiding the Ethereum network congestion. With the team providing monthly updates, it’s evident there is still a lot of work to be done. The ostKIT alpha is close to being released, and serves as the first public version of the complete blockchain toolkit for businesses. ostKYC is already live, and uses the OST token for all billing purposes. Other tools currently in development include a block explorer and an enterprise-grade email marketing solution. There’s also the consumer-oriented wallet to keep an eye on, as well as an updated version of the Simple Token protocol itself. Check out CoinBureau for the complete review of OST.
Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.