PHOENIX is the next evolution in Red Pulse, bringing forth a revolutionary new infrastructure and upgraded token (PHX). PHOENIX is both a new platform and token (PHX). We’re building on top of the original roadmap that was initially outlined in our whitepaper, adding a new cloud-based knowledge network that connects research consumers with content-producers. PHOENIX will utilize machine learning, natural language processing, and blockchain technology to power a more efficient ecosystem for matching industry experts to clients looking for insights. The PHOENIX platform is powered by a new token, PHX, which will replace our existing RPX token. PHX includes features such as Proof of Creation, Proof of Ownership, regulatory compliance, IP protection and accountability built right into the new smart contract. We will be conducting a token swap in August, so please sign up for our email list in order to get the latest updates as we release information on the upcoming token swap.
The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.