Prochain next-gen decentralized digital advertising ecosystem. Prochain is to build a transparent digital advertising data ecosystem by connecting advertisers, media and developers, improving the efficiency of advertising business, reducing the advertising traffic fraud, to intermediaries, and using big data to reap the maximum benefits.
Airbloc Protocol redefines how data is collected, monetized and utilized. Leveraging blockchain technology and token economics, it seeks to facilitate more transparent data flows between data owners, data providers and data consumers. Ultimately, it aims to return data ownership back to data owners, provide applications with tools to collect and monetize data legitimately, and allow data consumers to purchase explicitly consented data with an auditable source of provenance for their business intelligence, research, and targeted marketing purposes.