Proton is a public chain that is dedicated to data fusion and collaboration. It builds the fundamental infrastructure for data security and high-efficiency data collaboration processing across various data sources, unleashing the real potential of big data and artificial intelligent applications on different industries. With freeing the data from silos, from a single online shop to the IoT industry giants can break through their bottle neck of lacking valid data samples and insufficient recognition of data via 'Proton Inside'. Proton Chain Proton is a Blockchain Based System enabling the Unified ID system for Data Storage and Collaboration.It allows decentralised data sharing and processing with guaranteed privacy among different platforms,freeing data from today’s silos. Proton network can well be adopted to empower the digital marketing eco-system using blockchain and provides support and service to advertisers, agents, DSPs, SSPs, DMPs and end users.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.