The Raiden Network is an off-chain scaling solution, enabling near-instant, low-fee and scalable payments. It’s complementary to the Ethereum blockchain and works with any ERC20 compatible token. The Raiden project is work in progress. Its goal is to research state channel technology, define protocols and develop reference implementations. The introduction of payment channels, specifically the type first described by the Lightning Whitepaper (which introduced the Lightning Network), seeks to fix the scalability and congestion issues that currently plague blockchain technology. While the Lightning Network operates on the Bitcoin blockchain, Raiden introduces a comparable solution for the Ethereum network. There are several key features of the Raiden Network Token. Expedited transfer confirmations (<1 second ). Current transfers on the Ethereum blockchain can take a few seconds to minutes. Private transfers that are not viewable on the global ledger. Solve scalability issues so that Ethereum can create mass adoption, allowing Ethereum to become the peer-to-peer, global payments infrastructure with electronic cash that it was initially designed for. Low fee transactions. Micropayment capability that works in union with any ERC-20 token. The Raiden Network project is being developed by Germany’s Brainbot Technologies AG, a software company devoted to blockchain protocol development. Founded in the year 2000 by Heiko Hees, it currently has between 11 to 50 employees in offices among Berlin, Mainz, and Copenhagen. Also the founder of PediaPress, Hees has been a core developer of Ethereum since March 2014. Being a core developer for Ethereum, it is evident on how the founder sees the flaws in the current its present protocol with ways to improve it. Interestingly enough, the website does not include RDN as one of their main blockchain developments, which could be attributed to the difficulty of highlighting a wide variety of projects they are currently undertaking on one page. However, there are no updates on the status of the Raiden Network Project on either Twitter nor Medium since December 1st, 2017. Raiden can be used for a wide variety of applications and purposes such as Micropayments For Content Distribution, Decentralized M2M Markets, API Access and Fast Decentralized Exchanges.'
Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more services provided and happier clients. All this made possible by the use of the blockchain technology and the adoption of Friendz Coins, the new standard currency for buying digital services and activate community of engaged users all around the world. Friendz has been actively present in the market since 2016. As of year 2018, we have offered services to more than 200 brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our offices in Switzerland, Italy and Spain. Friendz app boasts over 200,000 organic users who have published well over 3,000,000 pictures in the last two years. In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company and important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000. Roadmap 1. We plan to use blockchain technology to provide an even safer and reliable experience to our clients. Through the use of a decentralized blockchain technology that the safe transfer of funds and the completion of services will be certified. Friendz platform will become even safer and more advanced technologically thereby protecting the interest of our community and clients worldwide. 2. We plan to decentralize the digital advertising business, creating a traceable single tool that can be adopted globally to activate users and involve them in the creation of advertising campaigns. We are planning to introduce a transparent system that will track the flow of marketing spending on Friendz platform, in a totally revolutional way to digital advertising. The use of Friendz Coins will in fact provide brands with the opportunity to spread their advertising messages and to reach the friends of Friendz users in a genuine and creative way. Users will be rewarded for being active and will use the reward to purchase other services from Friendz. 3. In the long term we want to provide every online activity-as-a-service, in and beyond the world of digital marketing. The idea is to develop a platform where companies can activate large communities of users to perform various activities that will enhance their brands. Our plan is to maintain a focus on digital advertising but with an open eye on new markets and opportunities. Friendz platform will be available to any company that requires services such as validation systems, quick content generation, bug testing, market research and app review. Our clients will not only be B2C companies, but also B2B, and those coming from the blockchain industry, all with the common goal of reaching the final users. The automation of all activities will ensure that Friendz’s role becomes that of merely guaranteeing community participation and engagement in the activities proposed.