Reserve aims to build a stable, decentralized, asset-backed cryptocurrency and a digital payment system that scales supply with demand and maintains 100% or more collateral backing. Ultimately, Reserve’s goal is to create a universal store of value – particularly in regions with unreliable banking infrastructure and regions where hyperinflation is an issue. The Reserve system will interact with three kinds of tokens: (1) The Reserve token (RSV), which is a stable cryptocurrency that can be held and spent the way we use normal fiat money; (2) The Reserve Rights token (RSR), a protocol token used to facilitate the stability of RSV. (3) A growing variety of tokenized real-world assets (such as other stablecoins) that are held by the Reserve smart contract to back RSV.
AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.