Content: We hope to, basing on the technology of block chain, adopting unique non-tamper distributed ledger characteristics of the block chain, build the traceability cloud platform, solve the enterprise's difficulties in information traceability, anti-counterfeit, verification and mobile marketing during commodity production, circulation and distribution and terminal consumption process through the sub-chain of the landing project and corresponding DAPP application, and provide a fast and efficient cluster of cloud services development for the technical developers, so as to solve the problem of 'trusted' for brand enterprises and consumers, and then build a new block chain ecosystem ---Traceability Chain as the future world-selectable internet value transmission protocol, and push forward the practicability and usability of the whole block chain industry. As the most promising block chain ecosystem, it perfectly combines the advantages of Ethereum and Bitshares. Traceability Chain will also constantly and gradually form the block chain economy through the construction of the foundation platform, the design and development of the software and hardware products, the development of various products and the development and iteration of the commercial landing project, improve the industry efficiency, and promote the effective and collaborative development of the society.
The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.