Content: We hope to, basing on the technology of block chain, adopting unique non-tamper distributed ledger characteristics of the block chain, build the traceability cloud platform, solve the enterprise's difficulties in information traceability, anti-counterfeit, verification and mobile marketing during commodity production, circulation and distribution and terminal consumption process through the sub-chain of the landing project and corresponding DAPP application, and provide a fast and efficient cluster of cloud services development for the technical developers, so as to solve the problem of 'trusted' for brand enterprises and consumers, and then build a new block chain ecosystem ---Traceability Chain as the future world-selectable internet value transmission protocol, and push forward the practicability and usability of the whole block chain industry. As the most promising block chain ecosystem, it perfectly combines the advantages of Ethereum and Bitshares. Traceability Chain will also constantly and gradually form the block chain economy through the construction of the foundation platform, the design and development of the software and hardware products, the development of various products and the development and iteration of the commercial landing project, improve the industry efficiency, and promote the effective and collaborative development of the society.
OBSERVER Coin is an utility coin that promotes crowd-sourced weather data trading. Individuals earn OBSR by sending personal weather observations, such as air temperature, pressure, humidity, and fine dust concentrations, to the OBSERVER FOUNDATION. Whenever observations are successfully performed, the details are recorded in a royalty token, ROT, and the data provider receives OBSR as compensation. All observations are subject to quality control by meteorological experts and managed through big data technology. Data buyers can purchase OBSR from the cryptocurrency exchanges for weather data and acquire data through the OBSERVER FOUNDATION.