Content: We hope to, basing on the technology of block chain, adopting unique non-tamper distributed ledger characteristics of the block chain, build the traceability cloud platform, solve the enterprise's difficulties in information traceability, anti-counterfeit, verification and mobile marketing during commodity production, circulation and distribution and terminal consumption process through the sub-chain of the landing project and corresponding DAPP application, and provide a fast and efficient cluster of cloud services development for the technical developers, so as to solve the problem of 'trusted' for brand enterprises and consumers, and then build a new block chain ecosystem ---Traceability Chain as the future world-selectable internet value transmission protocol, and push forward the practicability and usability of the whole block chain industry. As the most promising block chain ecosystem, it perfectly combines the advantages of Ethereum and Bitshares. Traceability Chain will also constantly and gradually form the block chain economy through the construction of the foundation platform, the design and development of the software and hardware products, the development of various products and the development and iteration of the commercial landing project, improve the industry efficiency, and promote the effective and collaborative development of the society.
'Tael is a digital token for safe consumer products. Thanks to its ability to be seamlessly integrated by third parties, it allows for a wide token use-case through interchangeability of the loyalty tokens on the blockchain. Tael’s first use-case is seen in Techrock’s safe consumer products ecosystem. Techrock applies banking-level, tamper-proof NFC smart-labels to consumer goods, pairing them with their digital representations on the blockchain. Consumers ‘touch’ the label with their smartphones to verify a product’s authenticity, discover the product’s journey along the supply chain, and be rewarded for their purchase. Techrock protects products where authenticity matters, such as infant formula, cosmetics, alcohol, and supplements. Tael tokens are used in the loyalty point ecosystem to reward consumers and encourage behavior in the Techrock channel while generating unique data for all companies in the value chain. Tael’s vision is to bring blockchain based payments into the mainstream, across Asia and beyond.'