THETA THETA to AdEx ADX Exchange

Crypto Pair Details: THETA to ADX

THETA THETA

Theta is a decentralized video delivery network, powered by users and an innovative new blockchain. Theta is an open source protocol purpose-built to power the decentralized streaming network and will allow for vertical decentralized apps (DApps) to be built on top of the platform to enable esports, music, TV/movies, education, enterprise conferencing, peer-to-peer streaming, and more. SLIVER.tv’s DApp will be the first application built on the Theta network leveraging its existing user base of millions of esports viewers. DSN and the Theta protocol solve various challenges the video streaming industry faces today. First, Theta tokens are used as an incentive to encourage individual users to share their redundant memory and bandwidth resources as caching nodes for video streams. This improves the quality of stream delivery and solves the “last-mile” delivery problem, the main bottleneck for traditional stream delivery pipelines, especially for high resolution high bitrate 360° virtual reality (VR) streams. Second, with sufficient amount of caching nodes, the majority of viewers will pull streams from peering caching nodes. This significantly reduces content delivery network (CDN) bandwidth costs, which is a major concern for video streaming sites. Lastly, the Theta network greatly improves the streaming market efficiency by streamlining the video delivery process. For example, advertisers can target end viewers at a lower cost and reward influencers more transparently.The Theta blockchain introduces three novel concepts: Reputation Dependent Mining: In the Theta protocol, the caching nodes play the role of miners in the blockchain. The block reward is not a constant, but depends on the reputation score of the caching node that mined the block. To obtain more mining rewards, miners not only spend computation power to mine blocks, but also relay video streams to downstream viewers to increase their reputation scores. Global Reputation Consensus: We propose a mechanism for the Theta network to reach the global consensus on the reputation scores for each caching node. Proof-of-Engagement: We introduce a novel Proof-of-Engagement scheme to prove that viewers legitimately consume the video streams, providing better transparency to advertisers and a basis for viewers to earn Theta tokens for engaging with the content.

AdEx ADX

AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.

SOURCE: COINGECKO

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