With the digital advertising becoming a preserve for the affluent multinationals, True Chain (TRUE) seeks to give small and medium size business a say in the industry. With so many advertisers failing to deliver on their promises, blockchain technology is set to change the entire digital advertising landscape. True Chain focusing on the opportunities in the industry and seeks to do away with irrelevant agencies and third parties who do not add any value in the entire advertising chain. To achieve their goals, the platform is utilizing decentralized applications to be utilized in the commercial real world. True Chain (TRUE) does not use middle men who are known to work in cohorts with publisher to manipulate ad clicks. Millions of dollars are lost every year through fake adverts powered by bots that do not add any value to the advertiser. With the BFT technology and smart contracts True Chain will be able to attain the highest PTS since more validators will be accommodated in the ecosystem. Advertising is performance and demand driven and calls for a platform that is transparent and affordable to small and large scale enterprises. With the increased demand for high performance commercial DApps, investors are shifting their focus to True Chain and doing away with the existing advertising system that are using bots to manipulate Ad performance outcomes. With True Chain, Transparency in the industry is critical. True Chain (TRUE) is trying to disrupt a lucrative industry and investing in the coin means better returns once the project is fully functional. You cannot go wrong the advertising industry; the opportunities are there. All these require a system that is transparent and trusted.As a DApp developer, the system gives the opportunity to work with ease through the development process. You do not have to be tech savvy to work on the True Chain ecosystem, the available tools will help you deploy and manage your Dapps. True Chain uses its native token TRUE to keep the ecosystem running. With a lot of restrictions and bans on cryptocurrency digital advertising from the mainstream media, True Chain is the only safe haven for anything crypto ad. If the current performance is anything to write home about, True Chain (TRUE) is the right coin for any DApp developer and investor to give a second thought. Advertising demands keep growing and this is the right time to get involved in True Chain. The TRUE coin price growth is unstoppable and is about to moon.
Gifto as a network protocol, is a brainchild of Andy Tian, the co-founder and CEO of Asia Innovations Group (AIG). The team at AIG comprises of crypto-technology and blockchain enthusiasts. Andy saw potential in designing a decentralized network powered by the Ethereum blockchain to fix the current broken content monetization model with a better model. Most people introduced to the global content industry will identify the following problems with the current model: The Gifto network was launched in December 2017 and has been tested along with AIG’s flagship product, Uplive. Uplive is a live streaming mobile application with over 20 million users. An official Gifto report in February 2018, stated that Gifto featured in the top 10 traded cryptocurrencies by volume. The universal blockchain-based virtual gifting protocol has not only bridged the gap between content creators and the audience but has also introduced a way to acknowledge and reward the content creators. Besides monetizing decentralized content, it has revamped the modern creator-audience relationship. It has already received support from a number of large institutional investors including KPCB and Wicklow Capital. This can only be seen a positive for Gifto as it proves that the idea has been scrutinized and accepted by a fairly large number of people.