With the digital advertising becoming a preserve for the affluent multinationals, True Chain (TRUE) seeks to give small and medium size business a say in the industry. With so many advertisers failing to deliver on their promises, blockchain technology is set to change the entire digital advertising landscape. True Chain focusing on the opportunities in the industry and seeks to do away with irrelevant agencies and third parties who do not add any value in the entire advertising chain. To achieve their goals, the platform is utilizing decentralized applications to be utilized in the commercial real world. True Chain (TRUE) does not use middle men who are known to work in cohorts with publisher to manipulate ad clicks. Millions of dollars are lost every year through fake adverts powered by bots that do not add any value to the advertiser. With the BFT technology and smart contracts True Chain will be able to attain the highest PTS since more validators will be accommodated in the ecosystem. Advertising is performance and demand driven and calls for a platform that is transparent and affordable to small and large scale enterprises. With the increased demand for high performance commercial DApps, investors are shifting their focus to True Chain and doing away with the existing advertising system that are using bots to manipulate Ad performance outcomes. With True Chain, Transparency in the industry is critical. True Chain (TRUE) is trying to disrupt a lucrative industry and investing in the coin means better returns once the project is fully functional. You cannot go wrong the advertising industry; the opportunities are there. All these require a system that is transparent and trusted.As a DApp developer, the system gives the opportunity to work with ease through the development process. You do not have to be tech savvy to work on the True Chain ecosystem, the available tools will help you deploy and manage your Dapps. True Chain uses its native token TRUE to keep the ecosystem running. With a lot of restrictions and bans on cryptocurrency digital advertising from the mainstream media, True Chain is the only safe haven for anything crypto ad. If the current performance is anything to write home about, True Chain (TRUE) is the right coin for any DApp developer and investor to give a second thought. Advertising demands keep growing and this is the right time to get involved in True Chain. The TRUE coin price growth is unstoppable and is about to moon.
Shift is cryptocurrency that was launched in August 2015 based on Ethereum by a group of cryptocurrency enthusiast. Shift Storage Cluster - The default state of the IPFS infrastructure is represented as a globally shared network. This can lead to problems when it comes to verifying data integrity, availability, and custom implementation details such as earning token rewards for running a storage node. For this reason, Shift runs a private swarm. The storage nodes use a custom swarm key to ensure that they can only talk to other nodes using the same key. This also prevents Shift nodes being used to host and deliver content that was added outside of the Shift network which should improve reliability and performance. In order to store data permanently, IPFS implements a concept called pinning. Pinning content means that the content will be available permanently (or until it is unpinned). By default the pinning only applies to a single peer that it is pinned to, but that means if that machine goes offline, the content can be lost. The way around this is by using an IPFS cluster: a subnet (or private net) running the IPFS daemon, containing only Shift peers. The Shift cluster runs as a wrapper around the IPFS daemon. It allows the end user to connect a group of IPFS nodes together so that content can be stored and replicated within the group. The cluster elects a leader to be in charge of keeping track of which content is available in which locations. Shift is meant to disrupt the web hosting industry. The company has created Phantom which is a decentralized app to host websites. It does so through the Shift IPFS rather than the normal way a website is hosted. By using this ‘killer dApp’, the company is of the opinion that a business gets a chance of succeeding in the current competitive world. Because Shift is an open-source platform, developers of dApps are free to use the company’s script. This is made even easier by the fact that Shift Company has used Javascript which is popular language among dApp developers. According to the company, every dApp created using the Shift script can access the IPFS cluster to store data. This will be made possible by the use of a P2P hypermedia distribution protocol, an interplanetary file system which the company created. Even though the Shift has been around since 2015, the team only released the whitepaper on March the 5th 2018. The whitepaper is a bit technical but well detailed. Remember that the crypto is built with dApps developers in mind. It might not be a very good investment opportunity for a person who doesn’t understand dApps and Javascript. But at the end of the day, it is a volatile crypto which is one of the most important features to look for as a trader.