With the digital advertising becoming a preserve for the affluent multinationals, True Chain (TRUE) seeks to give small and medium size business a say in the industry. With so many advertisers failing to deliver on their promises, blockchain technology is set to change the entire digital advertising landscape. True Chain focusing on the opportunities in the industry and seeks to do away with irrelevant agencies and third parties who do not add any value in the entire advertising chain. To achieve their goals, the platform is utilizing decentralized applications to be utilized in the commercial real world. True Chain (TRUE) does not use middle men who are known to work in cohorts with publisher to manipulate ad clicks. Millions of dollars are lost every year through fake adverts powered by bots that do not add any value to the advertiser. With the BFT technology and smart contracts True Chain will be able to attain the highest PTS since more validators will be accommodated in the ecosystem. Advertising is performance and demand driven and calls for a platform that is transparent and affordable to small and large scale enterprises. With the increased demand for high performance commercial DApps, investors are shifting their focus to True Chain and doing away with the existing advertising system that are using bots to manipulate Ad performance outcomes. With True Chain, Transparency in the industry is critical. True Chain (TRUE) is trying to disrupt a lucrative industry and investing in the coin means better returns once the project is fully functional. You cannot go wrong the advertising industry; the opportunities are there. All these require a system that is transparent and trusted.As a DApp developer, the system gives the opportunity to work with ease through the development process. You do not have to be tech savvy to work on the True Chain ecosystem, the available tools will help you deploy and manage your Dapps. True Chain uses its native token TRUE to keep the ecosystem running. With a lot of restrictions and bans on cryptocurrency digital advertising from the mainstream media, True Chain is the only safe haven for anything crypto ad. If the current performance is anything to write home about, True Chain (TRUE) is the right coin for any DApp developer and investor to give a second thought. Advertising demands keep growing and this is the right time to get involved in True Chain. The TRUE coin price growth is unstoppable and is about to moon.
OriginTrail provides a helpful protocol solution to the problem of maintaining trust among all players involved in bringing a product to market by making the “chain” in “supply chain” more literal. Using blockchain technology, OriginTrail can append immutable data to products as they take each step along the supply route. Thus, each participant not only verifies that their conditions are being met but that at every previous stage, the right conditions were also met by everyone else. This is achieved by making an application layer that allows data to be collected in the real world, and then stored on the blockchain. OriginTrail started out by testing their tracking with organic beef products in 2014, and they are still mostly involved in the tracking of food products in general. It wasn’t until 2016 that they introduced a blockchain into their system. In January 2018, they raised US$22.5 million in their ICO. Since their ICO they’ve successfully launched their testnet, implemented privacy features, and achieved compliance with the GS1 standards that are integral to their business model. Their roadmap is robust and full of details, citing certifications with international bodies, alliances with companies, and entering new markets. Their mainnet is scheduled for launch in Q3 2018, and thereafter they appear to be on track to having all their services fully operational by 2020. OriginTrail is not the first or only company to recognize that supply chains could benefit a great deal from blockchain technology. Ambrosus is also going for the same market, though they seem to be focused on food and pharmaceuticals specifically. It should be noted that most supply chains have their own specific quirks, and so specialization might be be a good option. Another potential competitor of OriginTrail is Waltonchain, a company based in China that puts heavy emphasis on RFID chip scanning as part of their business model. In other words, where OriginTrail wants to leverage existing systems for their infrastructure, Waltonchain wants to try and establish new standards and methods. OriginTrail’s token is called TRAC, and it’s an ERC-20 token, making it storable on any ERC-20 compatible wallet. The total supply is capped at 500 million tokens. The value in TRACE tokens comes from their utility on the OriginTrail network. Tokens are spent to store, retrieve, and send data about supply chains. Since TRACE can be bought and sold in a speculative market, that creates the potential for the price to go up, which would be counter to the needs of people on the network looking for stable prices for setting and getting data. However, prices for data saving and retrieval will be determined by auction, which should counter increasing token value for those using OriginTrail as a service. The Internet of Things is a topic that gets a lot of press, and the general consensus is that it will be standard practice in the future for almost everything in the world to be tracked and traced for a wide variety of purposes. OriginTrail is one company that is demonstrating a concrete plan for exactly how that will be manifest. There really isn’t much to criticize in terms of the overall intention of the project. OriginTrail has identified a weak point in the very important world of supply chain management, that of reliable transfer of information all the way up and down the chain, and aims to provide a workable and clearly understood solution.