At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Akropolis is building a domain-specific financial protocol dedicated to the needs of the informal economy. It is designed to: - Enable anybody regardless of geography to quickly set up, operate and grow informal autonomous financial organisations (AFOs), e.g. digital co-ops, guilds, mutuals - Enable a previously impossible interoperable scalable network between them and external third parties, whereby value can be exchanged freely in a trust-minimised way (e.g. co-invest, lend/borrow, trade). - Reduce instances of fraud and misuse of funds