At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Auroracoin is a cryptocurrency for Iceland that is launched in February 2014. It is 50% premined and the coins will be distributed free-of-charge to all 330,000 citizens of Iceland via an airdrop starting from the midnight of 25th March 2014. Auroracoin is created as an alternative to the Icelandic krona. The movement of krona is severely restricted by the government and its value has dropped significantly against gold and the dollar since 1960. Each Icelandic national will receive 31.8 auroracoins during the airdrop. The creator of auroracoin goes by the pseudonym Baldur Friggjar Odinsson. Aurorcaoin is a clone of Litecoin.