At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
First launched in 2017 to provide an energy-efficient alternative to Bitcoin and proof of work consensus, BitGreen utilizes its proprietary protocol and behavioral science to catalyze everyday impactful actions at scale. Funded by the blockchain’s governance protocol, users are able to discover and act on impact opportunities, such as using bikeshare programs or volunteering, and are rewarded with BITG, all through the BitGReen light wallet app. Users can also explore a growing global ecosystem of sustainable vendors, vetted charities, and carbon offset programs all accepting or distributing BITG. All BITG holders are members of the BitGreen community and can nominate new impact actions and causes to be adopted. Incorporated in Wyoming, with an office in New York City and a global community, the BitGreen community is executing on the potential that blockchain has for shaping a healthy, resilient and just world. For more information, visit bitg.org