At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
We’re a venture studio that partners with leading innovators in key industries to create a marketplace of applications. These applications allow consumers to manage everyday tasks and experiences using peer-to-peer transactions – all via one login and using blockchain-enabled infrastructure. We’re one of the leading, blockchain venture studios in the world, with a growing team of 75 people across Auckland, London, Melbourne and Singapore. We’re backed by a global investor network who understand our vision – to help the world transition to a blockchain-enabled future.