At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Cryptaur is a decentralized Ethereum-based ecosystem that will act as a framework for potentially unlimited number of specialized P2P services (dApps) whereby suppliers and consumers of a most diverse range of goods and services can interact directly while increasing the economic efficacy of all transactions being made within the ecosystem. The unique features of the Cryptaur ecosystem include: Universal payment and reward unit—the Cryptaur utility token (CPT). Multi-functional payment platform—Cryptaur Pay (CPP). Proprietary Social Capital Management System (SCMS). Global User Rights Protection System (URPS).