At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Merging blockchain technology and P2P (peer-to-peer) distributed service, CVN is the next generation content distribution platform, creating a highly autonomous community, optimizing on traditional content distribution, transfer, filter and review processes, a platform where good content can be immediately and widely shared while spam is held at bay.