At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Cyber Music is a new platform, that will be built using the Ethereum blockchain. The focus of the developers is one near to their heart. It is a project dedicated to musicians and attempts to solve a major problem for emerging artists. Through Cyber Music, musicians will have the opportunity of producing their own songs and listeners will enjoy and hear new content from any device they own. Cyber Music will provide the user with the possibility of using the platform in a number of ways from, free streaming, to requests for donations, payments and the insertion of advertising sponsors. It differentiates itself from other music streaming platforms by assisting to finance music and video artists and gifting tokens to its users, from music/video enthusiasts to those for commercial activities).