At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
DATA (Decentralized AI-powered Trust Alliance) is a blockchain based digital data authentication protocol powered by AI & P2P mobile storage infrastructure. DTA is used as blockchain reward to incentivize user data onto the chain and apply AI based model to determine the device level reputation, cyber attention rewards and perform data fraud detection at the same time. DATA is partnered with Yomob International Co. Ltd., a unified mobile ad global monetization platform with 120M monthly user reach and 2000+ mobile developers.