At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
EKT is an online education community that creating a model that equitably rewards both the content providers, referrals and the end consumer. It will serve to increase transparency, trust and collaboration. We have resources to reach out 20m app users, 600k active community members, 100k teachers and 10k education organisations.