At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Elitium is building products that will power a shifting economy, connecting the old world to the new. Digital solutions that solve problems related to currency, to finance, to how people enjoy their everyday lives: what we are building is an ecosystem spanning digital investments and digital luxuries that will alter expectations around what currency can do. A digital currency you can hold, spend, invest: and it affords you the freedom to explore.