At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Why Faceter is the next big thing? In next 3 years over 1 billion cameras will be installed across the globe, producing petabytes of video recordings daily. Faceter is designed to perform big data video analysis in realtime – extracting faces, objects and events resulting in the transformation of these meaningless recordings into meaningful assets.