At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Fetch.AI ('the Project') brings together machine learning ('ML'), artificial intelligence ('AI'), multi-agent systems and decentralized ledger technology to create an economic internet — an environment where digital representatives of the economy's moving parts (such as data, hardware, services, people and infrastructure) can get useful work done through effective introductions and predictions These agents can be thought of as digital entities: life-forms that are able to make decisions on their own behalf as well as on behalf of their stakeholders (individuals, private enterprises and governments for example). Fetch.AI's digital world is exposed to agents via its Open Economic Framework (OEF) and is underpinned by unique smart ledger technology to deliver high performance, low cost transactions. The ledger delivers useful proof-of-work that builds market intelligence and trust over time — growing the value of the network as it is used. Fetch.AI can be neatly interfaced to existing systems with minimal effort, allowing it to take advantage of the old economy whilst building the new: plug existing data in to Fetch.AI and watch markets spontaneously form from the bottom up.