At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Insight Chain, a decentralized research ecosystem chain based on blockchain, will focus on data ecosystem on the blockchain domain firstly, works on building Wall Street-like financial order in the blockchain domain. It integrates companies, media, analyst and investor with blockchain technology, co-constructs a decentralized platform integrating information sharing, review & index, data trading and interaction based on research to promote the upgrade and healthy development of the blockchain industry.