At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Insolar is a global technology company building public and private blockchain solutions on the Insolar Blockchain Platform, which is a reportedly secure, flexible, and scalable blockchain for business. Insolar Blockchain Platform is a solution which streamlines interactions between companies. The platform’s key features, as described by the team, are unlimited scalability, security, simplified development, interoperability, user protection, and regulatory compliance. The Insolar team consists of 70 people (of which 45 are engineers and researchers) in 5 countries, including the US and Switzerland. The team utilizes the knowledge of engineers and industry veterans to help organizations explore blockchain use cases and tackle technological, operational, and strategic risks.