At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Locus Chain is a state of the art blockchain protocol that can maintain stable transaction time even if the number of nodes and transactions increase using Account Wise Transaction Chain (AWTC). Through the use of AWTC, Locus Chain is able to provide high transaction speed for every user in the eco-system and the network.