At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
It is a blockchain-based ecosystem that connects all services, like the car dealer shops, mechanic shops and car rental companies, that touch your car to collect its lifetime data. Participants from automobile-related companies, services or trade industry will be connected and they will insert core data related to driving, traffic accidents, repairs and other car-related transactions into the blockchain. Participants who provide data related to automobile will receive MVL Point (MVP), a reward system used to encourage contribution to the ecosystem.