At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
OKCash was initially launched in November 2014 with the name Positive Innovation for Multi Payment Cash solutions. It was later rebranded to OKCash. OKCash aims to be the social cryptocurrency. OKCash is also developing positive relationship with other cryptocurrencies by helping release a custom wallet for Gaia based on the previous OKCash design. OKCash is now in its PoS period.