At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Platon Finance is the first insured crypto-financial ecosystem based on a Ethereum blockchain, connecting the classic fiat money market with modern digital currencies via its own ERC-20 standard token, PlatonCoin. Thanks to high-security standards by the latest Symantec technologies and the crypto insurance against cyber theft by a Lloyd's syndicate, Platon Finance is bringing a unique blockchain-based solution to the increasing security issues around digital assets.