At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Prochain next-gen decentralized digital advertising ecosystem. Prochain is to build a transparent digital advertising data ecosystem by connecting advertisers, media and developers, improving the efficiency of advertising business, reducing the advertising traffic fraud, to intermediaries, and using big data to reap the maximum benefits.