At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Tierion is launching a universal platform for data verification that operates at massive scale. Businesses safeguard and notarize important documents such as property titles and contracts to ensure anyone can prove their veracity. Surprisingly, there isn’t a universal equivalent for safeguarding digital data. Companies in healthcare, insurance, and financial services are trusted with safeguarding huge volumes of critical data. Proving the authenticity of information within these industries is currently cumbersome, expensive, and in many cases impossible.