At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Howdoo is a revolutionary new messaging and social media platform that offers greater choice and control to users. Designed to encourage a more open and decentralized approach to mass social networking, it’s a platform that gives people full command over their personal data. It’s about incentivizing participation and contribution; allowing this value to flow freely across the network; enabling users to select for themselves the content they want to engage with; and inspiring a fairer, more community-driven form of moderation.