At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
BLOCKv, the shared protocol for the blockchain developer stack, represents the interface moment in the maturation of the blockchain sector. BLOCKv provides developers with the building blocks to design the experiential economy of the future and unlock new revenue generating opportunities for businesses within this growing ecosystem. The BLOCKv platform enables the creation of smart digital objects on blockchains unlocking the potential to rapidly engage end-users and traverse digital and real-world environments. These smart objects, called vAtoms (Virtual Atoms) combine code with multimedia elements and are dynamic, compelling digital goods that make a cryptocurrency come alive as an asset for developers, brands and end users.