At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Verasity is a disruptive video sharing platform designed to pivot the online video ecosystem by enabling a direct and transparent relationship between viewers, content creators, and advertisers. Our team has a wealth of experience across the Media and Technology sectors, holding previous leadership roles at companies including Eurosport, Sky, Joost, AOL, Turner, and Guardian. Powered by existing cutting-edge video player technology, Verasity provides a high-quality viewing experience. Verasity’s proprietary Blockchain technology (PoV™) creates a transparent economy powered by a new cryptocurrency called VERA. Our goal is to liberate creators and online publishers whilst improving the viewer experience for video. Verasity's protocols will be used across the web integrating video delivery and instant micropayments using VERA all backed with trusted and transparent Proof of View™ Blockchain technology. Key Features include: Instant Transactions – using VERA, a high-performance commercial utility token (capable of thousands of transactions per second) built within the player, disbursing payments between Creators, Viewers and Advertiser in near real-time Proof-of-View™ – Accurate, transparent and audit-able audience metrics (anti-fake-view) – patent pending technology Spark Marketplace – Smart contract based system allows Creators to fund their channel development. Users receive a portion of a channel’s revenue while they hold a live smart contract