At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
Zen is a decentralized financial platform, built from scratch with the goal of providing people with a secure, scalable and useful infrastructure for creating their own financial instruments, and trading them directly without intermediaries.The Zen blockchain is secured by multiple proof-of-work algorithms, with token-holder voting on the balance between them. Multi-hash mining creates robust incentives for miners to deliver efficient, reliable security.Zen smart contracts are written and secured by a subset of the F* functional programming language, allowing users to: A) Prove the amount of resources a contract will consume and provide the necessary fees for running the contract to miners, removing the need for a “gas” based system.B) Prove their contracts meet a given specification, meaning they can prove the contract will definitely do (or not do) something given a specific set of parameters.The Zen platform comes with a built-in solution for oracles, which provide contracts with useful real world data.Finally, Zen is integrated with the Bitcoin blockchain, allowing contracts to observe and respond to native bitcoin transactions