Ultra is a protocol and platform positioned to disrupt the $140bn USD gaming industry using blockchain technology to allow anyone to build and operate their own game distribution platform or virtual goods trading service. In doing so, it challenges the current monopoly held by industry heavyweights Steam, Google, and Apple. This will unlock new opportunities and create value for all the actors involved. Large commercial partnerships are signed, the protocol and platform have been built and will be launched in open beta in October 2019. UOS is the Token that powers the Ultra Ecosystem and can be used to purchase everything on the platform, including games, virtual items and ads for game developers. Ultra will accept traditional forms of payment such as Paypal and credit cards as well. These fiat currency transactions are converted to UOS seamlessly on the backend and are completed on the blockchain with UOS tokens. The token will also be used across the platform in many non-transactional ways including betting, tournaments, and donations. TIMELOCK: 10 to 20% of every transaction will be kept in a smart contract for 60 days. In addition, 5% of Ultra profits will be reserved for 2 years to fund exclusive games that use its blockchain and NFTs capabilities. ENGAGEMENT: Tokens are earned by performing specific actions such as; helping developers to build better games; watching ads; beta testing; answering surveys, and more. STACKING: Players can get rewarded with free games, swag and exclusive content just by holding tokens. SPENDABILITY: Users can buy and sell games/items for UOS, and in hundreds of shops through partners.
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600